israt664433
Do³±czy³: 17 Sty 2024
Posty: 1
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 Wys³any: Sro Sty 17, 2024 06:42 Temat postu: If you now focus a campaign on parent status |
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Choose the target groups that are right for you. Detailed demographics You can target your campaign or ad group to specific demographics. These include: Marital status (single, in a relationship, married) Level of education (current students, highest level of education) Parental status (Does not have children or has children within a certain age range) Home ownership status (tenant, homeowner) Job market (industry and company size) Depending on the size of your account, the target groups may be more or less useful for you. For small and medium-sized budgets, it doesn't necessarily make sense to generally target campaigns towards demographic characteristics.
The background is: Google (in contrast to LinkedIn or Facebook, for example) has not collected enough data B2C Email List on all users to classify them here. “Parents”, for example, the reach of the campaign will be very small. This means you are wasting potential because not all parents in Germany can be classified by Google in this target group. For many of the detailed characteristics, Google does not have enough data to optimize the display. Experience has shown that only the job market target groups show potential. Tip: In addition to the detailed ones, there are general demographic characteristics. This includes age and gender. These two characteristics often show relevant values.
Screenshot of the parental status demographic If the demographic characteristics are restricted too much, the reach will be significantly reduced. Example here: The proportion of users with unknown parental status is greater than the sum of users with known parental status. Life events The Life Events option allows you to target people who are about to experience or have recently experienced (as Google judges) an important event in their lives. Life events can be, for example, a wedding, buying a house or changing jobs. A person who is about to move is often interested in furniture and decorative elements. One caveat here is that how exactly Google classifies people into a target group remains largely a black box. In our experience, Google has been getting better and better here for years - and we have had very good experiences with the performance of the target groups.
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